DOM / / LOADING
Player 1 ready · Burbank, CA

I build communities
gamers actually want
to live in.

I'm Dominick Finetti — ten-plus years leading community and social, with deep roots in the gaming industry: currently AMD Gaming, formerly Streamlabs by Logitech, plus consulting work with Vendetta by Infinitize and four years inside drop and collector culture at Mattel Creations. This site is my portfolio: how I think, what I've shipped, and what I'd do in my first ninety days on the job.

▶ Start Player 1Schedule Interview
10+ YRS
Community + social leadership
1.5M+
Followers · Streamlabs by Logitech
883K
Members · Mattel Creations
AMD
Currently leading gaming community
// Stage 01 · How I operate

Six things I do every day at a high level.

A community manager is a strategist, a writer, an editor, an analyst, a moderator, and a face. After ten years, I've gotten comfortable wearing all six hats at once.

P01

Strategy & Tone

I build the voice, governance, and house rules that make a community feel official, on-brand, and inviting — across every IP I've owned, from Hot Wheels and Barbie to AMD Gaming.

P02

Content That Works

I run roadmaps and calendars across Discord, Steam, TikTok, YouTube, Instagram, X, and forums. Long-form, short-form, livestream, AMA — I know what each platform rewards and how to feed it.

P03

Engagement & Creators

I build creator and ambassador programs that turn fans into amplifiers. Hot Wheels × MSCHF cleared a 5-minute sellout, 22M+ PR impressions, and a Cannes Lions Bronze with community as the engine.

P04

Insights & Reporting

Weekly and monthly dashboards that mix the numbers (engagement, sentiment, share of voice) with the story (what fans are saying, what's coming, where to lean in). Reporting that actually drives decisions.

P05

Leading From the Front

I show up — on streams, in threads, on camera, and inside the community. I've led 20+ moderator teams, hosted webinars to thousands, and managed program budgets from $33K stipends to six-figure campaigns.

P06

Cross-Functional & Global

I move easily between studio, product, creative, agency, and exec stakeholders. Built ambassador programs at Cisco and Equinix that ran across regions and time zones without dropping a beat.

// Stage 02 · Inside the gaming industry

I don't just love games.
I work in the industry — right now.

Gaming hardware, gaming software, indie publishing, and collector drops with gaming DNA. I've spent the last several years inside the rooms where these decisions get made.

AMD Gaming logo
Now

AMD Gaming

Community & Engagement Specialist
2026 – Present · Freelance
  • ▸Day-to-day lead for the AMD Gaming Discord and official forums — sentiment, engagement, and growth.
  • ▸Plan and execute community moments: AMAs with engineers, watch parties for AMD-sponsored events, sweepstakes, and product launches.
  • ▸Manage a team of volunteer moderators and roll out new Discord tooling and best practices as the platform evolves.
  • ▸Identify and reward power users through recognition programs, exclusive perks, and shout-outs.
Vendetta by Infinitize logo
Recent

Vendetta by Infinitize

Gaming Content Video Editor
2026 – Present · Freelance · Remote
  • ▸Create dynamic, scroll-stopping short-form gaming video content using graphics, music, pacing, captions, transitions, and effects.
  • ▸Capture original gameplay footage when needed using OBS and Windows Game Bar, then cut it into platform-native edits.
  • ▸Follow creative direction from the agency while adding my own style and flare — game portfolio includes SURFPUNK and Vampire Crawlers.
  • ▸Skills in play: video editing, graphic design, motion, captions, and short-form storytelling built for the algorithm.
Streamlabs by Logitech (Logitech G) logo
Past

Streamlabs by Logitech (Logitech G)

Head of Social Media & Community
2021 – 2022 · Full-Time
  • ▸Owned social and community strategy across 1.5M+ followers spanning Twitter/X, Instagram, TikTok, YouTube, and Twitch.
  • ▸Built TikTok content systems that produced viral hits at 200K+ views — natively, not by accident.
  • ▸Reported weekly and monthly performance to leadership with dashboards that tied content to creator and product outcomes.
  • ▸Worked shoulder-to-shoulder with Logitech G's gaming hardware and creator economy teams.
1.5M+
Followers managed at Streamlabs by Logitech
200K+
Views on a single viral TikTok
20+
Volunteer mods led across Mattel + AMD
Cannes
Lions Bronze · Hot Wheels × MSCHF
// Stage 03 · Selected work

Three campaigns, three different problems.

A drop, a launch from zero, and a national campaign — picked because each shows a different muscle a great community lead needs.

Brand Launch · Fan-First IP

KPop Demon Hunters × Mattel Creations

Senior Community Manager · Brand launch + Backstage Pass

Helped launch one of Mattel Creations' biggest fandom-driven IP partnerships from the community side. Built the conversation around the brand's debut, stood up the Backstage Pass collector program, and shaped the forum community where HUNTR/X superfans live between drops — turning a movie moment into an ongoing fandom on Mattel's owned channels.

The takeaway

When a fandom shows up this hard, the community team's job is to give them somewhere to live, something to vote on, and something to look forward to. That's the muscle I'd bring to any IP launch — gaming, anime, or collector — from day one.

172K+
Views · Fan Vote post
40K+
Votes cast by fans
800+
Replies on Fan Vote
1
Backstage Pass program
Run #01 · cleared
Drop · IP Collaboration

Hot Wheels × MSCHF — 'Not Wheels'

Mattel Creations · Senior Community Manager

Treated community as the launch engine for a niche collector drop. Combined scarcity, creator energy, and forum conversation so the drop felt cultural, not transactional.

The takeaway

This is the playbook I run for tentpole launches, anniversaries, and limited collabs — turning a niche moment into a cultural one without losing the core fan.

5 MIN
Sold out
22M+
PR impressions
232K
Social engagements
1M+
Video views
BRONZE
Cannes Lions
BRONZE
Pencil Award
Run #02 · cleared
Discord · Ambassador Program

ScholarshipOwl — 0 → 17,000+

Head of Community · 2021–2025

Launched the Discord from scratch and built a 3-month internship that grew into a year-long Ambassador program across 15 college campuses. Documented onboarding, missions, budgets, and escalation paths.

The takeaway

I know how to start a community from zero, structure it so it scales, and bake in the rituals, missions, and rewards that keep people coming back week after week.

17K+
Members from zero
15
Campus chapters
11
Ambassadors / cohort
$33K
Annual stipend pool
Run #03 · cleared
Campaign Architecture

Campus Commandos — Mission System

Strategy case · 100K downloads

Broke a national 100K-download target into 100 repeatable campus missions. Mapped each platform to a specific job and turned social listening into a sales asset for partner outreach.

The takeaway

When I get a big number from leadership, I break it into local missions with clear platform roles and a feedback loop. It's how I turn ambitious goals into something a team can actually run.

100
Top campuses
100K
Download goal
5/MO
Lead target
4,000
Long-game reach
Run #04 · cleared
// Bonus run · Mattel Creations forum hits
Other forum posts I drove that popped off

A taste of the day-to-day on the Mattel Creations forum — the threads, teases, and re-offers I wrote and managed that pulled real superfan engagement.

May Hot Wheels Re-Offer Sale
171K+ views1.8K replies
Scarah Screams Tease
151K+ views1.8K replies
// Stage 04 · Player select

Character sheet: DOM

Dominick Finetti rendered as SEGA Dreamcast box art — Player 1
▸ Insert coin
HP ███████ 100%
Class
Community Manager
Specialization: Gaming & Collector IP
Level
10+ YRS
Location
Bay Area · Hybrid OK
Currently
Community & Engagement Spec · AMD Gaming
Arsenal
  • ▸Discord (admin, mods, bots, governance)
  • ▸Steam Community Hubs
  • ▸Sprout / native analytics
  • ▸Adobe CC + Premiere + After Effects
  • ▸Asana, Slack, Jira
  • ▸TikTok, YouTube, Meta, X, Twitch
Skill tree
12 / 12 nodes unlocked
◆ Community Ops
Built from the ground up
Discord & Forum Architecture
✓ Lv. 3 · ScholarshipOwl
Stood up a Discord from zero, wrote the rulebook, trained mods.
Ambassador & Power-User Programs
✓ Lv. 5 · Mattel + AMD
Designed cohorts, missions, stipends, and recognition tiers.
Mod Team Leadership
✓ Lv. 7 · AMD Gaming
Lead 20+ volunteer mods across servers and forums.
◆ Content & Social
Native to every feed
Short-Form Video (TT / Reels / Shorts)
✓ Lv. 4 · Streamlabs
Built systems that produced 200K+ view organic hits.
Multi-Platform Strategy
✓ Lv. 6 · 1.5M+ followers
TikTok, IG, X, YouTube, Twitch — each platform its own job.
Gameplay Capture & Edit
✓ Lv. 8 · Vendetta
OBS, Game Bar, Premiere, After Effects — finished assets, not drafts.
◆ Launches & Drops
From plan to sold-out
IP Collab Launch (Cannes Bronze)
✓ Lv. 9 · Hot Wheels × MSCHF
Sold out in 5 minutes · 22M+ PR impressions.
Fandom Brand Launch
✓ Lv. 9 · KPop Demon Hunters
Backstage Pass program + forum community for HUNTR/X superfans.
Indie Studio Content Ops
✓ Lv. 10 · SURFPUNK / Vampire Crawlers
Short-form built for studios where every fan counts.
◆ Strategy & Reporting
Numbers leadership trusts
Analytics & Weekly/Monthly Reporting
✓ Lv. 5 · Streamlabs
Sprout + native dashboards tied to creator + product outcomes.
Cross-Functional / Global Campaigns
✓ Lv. 7 · Logitech G
Worked side-by-side with hardware, creator, and PR orgs.
Gaming + Anime Culture Fluency
✓ PASSIVE · Lifelong
Born skill — can't fake the years on the controller.
Bonus XP
Built-in fluency with anime + collector + drop culture
Combo
Strategy + execution + reporting in one operator
// Stage 05 · Continue?

My first 90 days on the job.

Not a wishlist. A working plan I'd walk into week one ready to present.

Day 1–30

Listen, audit, embed

  • ▸Sit down with each IP team — studio, product, creative, agency partners — to learn what success actually looks like.
  • ▸Audit every channel I'm inheriting: cadence, sentiment, top creators, gaps, and what the competition is doing well.
  • ▸Document a tone-of-voice baseline for each franchise so the brand sounds consistent everywhere.
  • ▸Meet international counterparts and map the real handoff and approval flows so nothing gets lost in translation.
Day 31–60

Stand up the operating system

  • ▸Ship a quarterly community and content roadmap that lines up cleanly with launch beats and live-service moments.
  • ▸Refresh community spaces — Discord, Steam, official forums, first-party hubs — and rewrite mod playbooks where needed.
  • ▸Launch a creator-first engagement loop: AMAs, dev streams, watch-alongs, sweepstakes, and reactive moments.
  • ▸Stand up a weekly dashboard that mixes hard KPIs with qualitative beat reports leadership can actually act on.
Day 61–90

Activate + prove ROI

  • ▸Deliver one signature community moment per franchise — the kind of activation people repost without being asked.
  • ▸Ship a creator and ambassador framework with tiered perks, owned content, and a budget I can defend on a slide.
  • ▸Publish a ninety-day insights deck: what fans love, what they want next, and where the brand can lead culture.
  • ▸Hand leadership a community-led growth thesis for the next four quarters with the metrics to back it up.
// Bonus stage · I'm the audience

I'm a lifelong gamer
and an anime kid who never grew out of it.

Authenticity is the shortest path to trust online. You can't fake fluency with a community — you have to actually be in it. I've been in it since I was a kid.

Hardware inventory
Consoles I've owned
13
Nintendo 64
1996
Game Boy Advance
2001
Game Boy Advance SP
2003
Nintendo DS
2004
PlayStation 2
2000
PSP
2004
PlayStation 3
2006
Nintendo 3DS
2011
PlayStation 4
2013
Nintendo Switch
2017
PlayStation 5
2020
Meta Quest
VR
PC / Mac
Daily driver

Three generations of Nintendo handhelds. Every PlayStation since the PS2. Sega's catalog has been my Steam library for years — Yakuza, Persona, Total War, Football Manager. I'm not coming in cold to anything.

Smash main
SONIC
Side-B for days. Up-air strings. Spin-dash mind games. I main the blue blur for a reason — the speed, the swagger, the attitude. And yes, I'll throw down at the office tournament.
Main on Smash
Sonic

Spin-dash, side-B reads, the works. If you know, you know.

Hours in the Yakuza series
Countless

Kiryu, Ichiban, every substory and karaoke run — RGG Studio has my whole heart.

Drop & collab culture
Lived in

Four years inside Mattel Creations × MSCHF, Hot Wheels, Monster High, MOTU. Anime + streetwear + collector culture all rhyme.

Streaming + creators
Native

Built creator pipelines at Streamlabs (Logitech G). I speak Twitch, TikTok, and YouTube the way the audience does.

// Final stage · Let's talk

Give me thirty minutes.
I'll give you a community thesis for your franchise.

I built this site because a résumé doesn't show how someone actually thinks. If anything here landed, the fastest next step is a conversation.

▶ Email Dom925 · 683 · 8259LinkedIn
Also at the-lead-sheet.com · Burbank-ready · Hybrid OK